Sales/Marketing & Customer Service

It is a complete training program based on a large source of knowledge and experience regarding the B2B marketing environment and B2B sales management. The aim of the seminar is to provide advanced knowledge of the modern strategic approaches of the B2B environment, by using the conceptual approaches and analytical tools of B2B marketing and also to support in a practical way the daily sales targets of B2B sellers through an effective Management Sales program, which is linked to B2B marketing strategies.

Sales representatives often feel the need to readapt their methodologies and knowledge to achieve optimal results. If the increase of sales productivity is necessary, then empowering the sales process may provide a unique recipe for success. The purpose of the seminar is to analyse a clear sales strategy, aimed at enhancing the sales experience of sales people so that they can further improve their personal dynamics, develop new practices and open new horizons for their company.

The purpose of the seminar is to help entrepreneurs and Small-Medium Enterprises’ executives understand the importance and necessity of Marketing philosophy as well as the scientific tools and methods used in it. In addition, it aims to help them in how to use these tools to develop a Marekting plan and achieve their business goals.

By using Social Media and Internet Marketing, each business can penetrate in different channels and therefore to create a more fresh and effective marketing strategy. The purpose of the seminar is to empower the participants to be able to use Social Media and Internet Marketing effectively and efficiently as part of the company's marketing strategy in order to achieve the goals set.

The purpose of the seminar is to give participants the new ‘’tools`` and the applied practices and methods to make them more effective by increasing their influence with better knowledge of themselves and their customers.

The purpose of the seminar is to provide the necessary knowledge needed by a company's business flow, to provide directions for more efficient use of its resources and to lay the foundations for creating a satisfied and loyal clientele. Participants will be able to handle techniques that enhance excellent service, both in personal contact with clients and through co-operation with colleagues, to achieve the work goals.

The aim of the seminar is to systematize the existing knowledge of the company's personnel in order to be able to successfully deal with the crises that arise in relation to customer relationships. At the same time, it focuses on the qualitative and efficient service of existing customers, based on the philosophy of the customer-oriented approach, in a competitive environment.

The purpose of the seminar is to provide the necessary knowledge to participants in order to be able to evaluate and solve problems that arise daily during the Orders’ Reception, Pricing, Preparation, Distribution, Collection and After Sales Support.

One of the challenges that businesses face every day is to handle objections, arguments, terms in agreements, and other types of negotiations that deal with customers, partners, competitors, and other entities that may be involved in any stage of the business. The purpose of the seminar is to improve the negotiation skills of involved employees to be able to convert any differences into advantageous agreements by applying modern negotiation methods designed to overcome obstacles and be effective.

The purpose of the seminar is to strengthen the participants, through an interactive training program, with the necessary skills, techniques and methods that will help them to effectively deal with customers’ complaints, crises and conflicts, with the aim of providing high quality services that will enhance customer satisfaction, loyalty, and retention rates.

In the health sector, the patients’ and their companions’ service cannot be satisfied only by the basic principles of service, as it needs a more specific approach in which the situation of each individual patient needs to be considered. The purpose of the seminar is to familiarize the nursing and assisting staff with the role of approaching the patient and / or his / her companion with sensitivity and thereby building and maintaining a relationship of trust between business and patients.

The way of setting up and operating a store and its ``atmosphere`` is a great influence on customers and, of course, their intention to buy. The aim of the seminar is for the participants to obtain the necessary knowledge to contribute to the overall organization of the store, to minimize its operational problems and to create a more attractive image for consumers.

The purpose of the seminar is to provide participants guidance for person-centred, friendly and courteous service, in order to improve service quality in general, due to the intense competitive environment. At the same time, the participants will enrich their knowledge on planning work within the stores and will understand what to prioritize. The ultimate goal of the program is to increase sales.

The sale of insurance services is a complex process, regarding its preparation, implementation and follow up. The purpose of the program is to offer insurance sales representatives the awareness and understanding of their role and the necessary knowledge, skills and attitudes to find, utilize and maintain customers in the most efficient way.

Due to the difficult financial situation in most businesses because of the delayed payments, processes that organise collections are one of the main issues that conscious most employers. The purpose of the seminar is to improve the collection abilities of the involved personnel and to maximize the benefit of their utilization, with the ultimate aim of increasing the cash flow.