November 2020- Webinar ”Digital Marketing Performance Analysis”
Autumn Training Program 2020 03, 10, 17 & 24 November Webinar Title: Practices and Tools for Digital Marketing Performance Analysis, Gap Identification and Improvement Actions Digital Marketing is an integral part of Business Strategic Planning as it allows penetration into different channels and markets. On the one hand, big organisations all over the world, spend a lot of money promoting their products or services online. On the other hand, small companies that do not have the capital to invest on big advertisements and promotions, they try to do have a decent presence online. But have you ever wondered: Which are the fields of the ''Digital Marketing'' How it can work for Small Companies What's efficient and what's not What are the intended results How the results can be measured and improved In the light of the above concerns, the small business owners and executives need to be trained on how to measure, analyze and evaluate...
